Watching this video got me to thinking about phrases and words. What was it about “They’re taking the hobbits to Isengard” that makes it so catchy? I don’t think just any phrase from the Lord of the Rings would work.
For one thing, it has two fictional words. And both “hobbits” and “Isengard” are kind of fun to say. There’s also a very pleasing cadence to it.
They’re taking the hobbits to Isengard!
.!..!..!.!
The stressed syllables just happen to coincide with the beat. Tap a beat and you’ll find Take, Hob, I, and Gard all match the beat.